PUBLIC, SMART CITY, AIRPORT, STATION, MUSEUM
the most advanced solution avaiable of in-supermarket analytics that makes complex things easy
HUKO PUBLIC ANALYTICS IS THE PLATFORM THAT THROUGH THE HUKO BIG DATA HUBS
collects, organises and develops a multitude of retail data, from different sources, transforming it into information and knowledge, displaying it in clear dashboards, KPIs and alerts that trigger an ongoing process process of improvement. The final result will be the knowledge and ability to forecast new patterns of behaviour and efficiency.
Ceo / Owner - Top Management/Asset Management
achieve the best asset value, improve the lease value, get the best Experience
Lease management & operations
achieve the ideal Category Mix, obtain the ideal Tenant Mix-Area Relationship, achieve the ideal Tenants Mix
Chain Marketing
understand the impact of campaigns, measure the convergence rate of the Shopping-Area Experience, measure the impact of each single On-Line media campaign
In-Area Marketing
identify and engage the Shoppers-visitors when they enter the area, measure the ROMI of each individual campaign and In-Area event
Area Concept, Design and Appeal
maximise the Shopper-Visitor Circulation, optimise the choice of Anchor Tenant-Operators, the ideal Concept to maximise Shopping Time and Service Time
DATA SOURCES
- People Traffic & Conversion - Efficiency
- Staffing Optimisation
- Staff Engagement
- Shopper dynamics maps
- Measurement of window attractiveness
- Measurement of display attractiveness & product push marketing
- Showrooming Analytics
- Shopper Base
- POS Management
- POS Integration
- Guest Wi Fi & CRM
- Campaign Events & management platform
- Loyalty Management & Digital Apps
- Avatar - Virtual identity
- Emotional analysis
- Product interaction device
- Purchasing process monitoring device
- Interactive Digital Signage
- Payment Methods
- Wi Fi & Bluetooth Devices
- Social Network
- Weather
- Sector Benchmark
- Other Sources
OUTPUT
- Web Dashboards
- Custom Reports
- Predictive Analytics
- Real Time allerts
- Proximity marketing
- Saliency maps
- Data exports
- Mobile App
- 3rd Party APPS (API)
MONITORING
collection of specific targeted data through exclusive proprietary devices and systems
DATA COLLECTION
and organization of data also from 3 sources and through the Huko Big Data Hubs
ANALYSIS
of all collected data through powerful analytics tools, data modelling and artificial intelligence
DISPLAY
on clear dashboards, KPIs and alerts that trigger a process of ongoing improvment
DATA PROCESSING
with knowledge and prediction of new shopper behaviour and efficency models
your business will take flight with huko public analytics