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HUKO AUTOMOTIVE RETAIL ANALYTICS ARE FACILITATING AND SUPPORTING OEM GROUPS IN THE GLOBAL CHALLENGE TO REVOLUTIONIZE CURRENT DISTRIBUTION METHODS, MOVING TOWARDS A METHOD THAT ENABLES SALES THROUGH BOTH PHYSICAL AND DIGITAL MULTI-CONTACT POINT FRAMEWORKS

The benefits of the Huko Automotive Retail Analytics System cannot possibly be fully listed because, as we have discovered together with our customers, they go on and on with new ones cropping up each day

People Counting & Conversion - Efficiency

Measures much more than just the traffic coming into the dealerships, test‐drive centres, superstores, city stores, mobile/pop up stores

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Staffing Optimization

Optimize staff presence based on analytic rationales to provide the best response to customer requests

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Huko Staff Engagement Monitoring

Monitors staff service efficiency in shopper engagement in stores

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Shopper dynamics maps

Understand how shoppers move about in the store

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Measurement of the attractiveness of display windows in City Stores and Mobile/pop Up Stores

Improves redemption and attractiveness of display windows in city stores and mobile/pop up stores by precisely measuring the effectiveness of visual and marketing options in real time

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Measurement of the attractiveness of displays, corners, totems and product push marketing

Improvement the shopping experience by measuring the attractiveness of the displays, the store's navigability, the effectiveness of product push marketing actions and merchandising choices

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Showrooming Analytics

Measure the impact and dynamics of Showrooming in each store to transform it into a growth opportunity for the store chain

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Shopper Base

Acquire total visibility of shoppers and customer segmentation and how these change and evolve over time to provide guidance for communications, average investments and product marketing strategies in real time

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POS and the Integration operations management system

Benefit from the advantages of a unique platform that combines shopper's economic, financial and process behavioural data

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Guest Wi Fi & CRM

Wi-Future the easy to use Guest Wi-Fi & CRM with advanced functions

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Proximity Marketing

Making Proximity Marketing an exceptionally effective in-store marketing tool

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Huko marketing & events platform

Manage campaigns and events based on the true ROI for each one

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Loyalty & Digital App management

To join the on-line experience with the in-store experience creating an intense shopping experience, transforming a marketing tool into an indispensable and engaging application

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Avatar - Virtual identity

This enables customers to enjoy a stimulating, interactive, shopping experience with no required continuity between on-line and off-line, whilst permitting management of the chain to discover the potential of having total control of all factors that it comprises

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Avatar - proactive alerting

An alert system that warns sales staff when a VIP client comes into the store and gives useful information to guide and manage the interaction

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EMOTIONAL ANALYSIS

The most advanced shopper emotional analysis tool to guide Visual & Merchandising Management, Product Marketing and Strategic Marketing choices

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HUKO INTERACTION AUTO/AREA DEVICE

Revolutionary devices that permit corporate management to clearly comprehend the causes of drops in the conversion rate, using analysis of the drop-off points in the purchasing process of each single store

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HUKO TEST DRIVE MONITORING DEVICE

The revolutionary HUKO TEST DRIVE MONITORING Devices enable the TEST DRIVE to be monitored, strategically, the most important moment in today's process of buying an automobile, which includes several physical and digital points of contact

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HUKO INTERACTIVE DIGITAL SIGNAGE

Huko Interactive Digital Signage surrounds shoppers in an engaging, customized omnichannel experience

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